A2Z2016 – Xtreme!!!

According to the Urban Dictionary (because it’s not a real word): 

To define something as “cooler” than the norm. Originally used for outrageous sports and death-defying stunts, “Xtreme” has managed to find its way into nearly every marketing campaign in America: deodorant, beef tacos, soft drinks, and even duct tape.”

Adolescents and young adults demand a higher level of engagement.  Otherwise, boredom and complacency sets in and they shut down and go into sleep mode.  I see it daily!

So, I’m learning to ‘step up’ my game and make it Xtreme


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