According to the Urban Dictionary (because it’s not a real word):
To define something as “cooler” than the norm. Originally used for outrageous sports and death-defying stunts, “Xtreme” has managed to find its way into nearly every marketing campaign in America: deodorant, beef tacos, soft drinks, and even duct tape.”
Adolescents and young adults demand a higher level of engagement. Otherwise, boredom and complacency sets in and they shut down and go into sleep mode. I see it daily!
So, I’m learning to ‘step up’ my game and make it Xtreme!